Read more about the PFRA here: http://www.pfra.org.uk

Face to Face fundraising needs an organisation to promote and protect its interests because, despite much uninformed criticism, it remains demonstrably one of the most effective forms of supporter recruitment ever developed, generating huge numbers of donor pledges for charities and good causes from individuals who are not responsive to other media – for instance

• around 230,000 on the High Street 2007/08
• around 280,000 on the Doorstep 2007/08
These pledges are potentially worth a minimum of £55m+ a year to charities, resources which they simply would not have if face-to-face were not used – meaning beneficiaries whose needs would be unmet if face-to-face were not used.